Membership Drive FAQ
Everything you ever wanted to know about KMUN’s membership drives, but were afraid to ask!
Why does KMUN have membership drives?
On-air drives are one of the most effective ways to raise money for KMUN and to gauge the quality of our service. We know that KMUN has more than 15,000 listeners a week. However, we don’t know who many of those people are, or whether they like what we do. There’s no better way to reach our audience and ask for support and feedback than an on-air drive. Believe it or not, every day there are people who are listening to KMUN for the very first time; we need to explain to these new listeners how our business model works.
Why do you repeat the same thing over and over during membership drives?
If you’ve heard the same messages again and again, chances are you’re a pretty loyal listener. Which means we love you. But keep in mind that people who are less loyal may tune in and out to KMUN each day or week, so to them, the messages don’t sound so repetitive.
Can’t you do fewer membership drives?
It’s important to regularly remind listeners of how our unique business model works. In addition, membership drives are the best way to invite new members to the KMUN family. That being said, KMUN is committed to having as few on-air fundraising days as possible while still meeting our financial and membership goals.
If you’d rather not listen to the membership drive, you can check out KCPB 90.9FM for classical music and news.
Can’t you raise money another way?
KMUN is a community licensee. That’s public media speak for the fact that we rely mostly on community funding to bring you the programs and services you enjoy. Individuals from across the region make gifts to Coast Community Radio and area businesses underwrite our programs, which add up to more than 65% of our overall support. Less than 35% of our funding comes from the Corporation for Public Broadcasting
But, like any business, KMUN has fixed expenses, such as the costs of programming and maintaining our broadcast sites. We’re proud of our fiscal responsibility and we’re dedicated to setting financial goals based on real needs as well as to spending our members’ dollars prudently. Our goals are based on our annual operating budget, which is carefully vetted and approved by our Board of Directors.
Who’s taking my pledge on the phone?
A team a dedicated volunteers’ offer time and energy to come in for three hour shifts to answer phones. It’s fun. If you want to volunteer, please call the station and ask for Janet.
How do challenges work?
As we prepare for membership drives, we invite supporters to offer a challenge during membership drives. We then use this “community challenge pool” during the drive to inspire listener support at specific times. For example, we offer a dollar-for-dollar matching challenge during many of our programs. In this March 2018 drive, we have collected challenge pledges totaling just over $6,500!
Okay, you’ve convinced me. What do I do now?
Giving is EASY. Call us at 503.325.0010 or visit the red DONATE button on the homepage.